In the normal course of events, when you sign a contract to become an independent marketer of an MLM company, you are beholden to the owner of that company for your continued remuneration. Your independence is illusory, as without the goodwill of the MLM owner, your business is over, just like that. The term “independent” is useful to your MLM owner (your “master”) in that the owner has greater flexibility in severing your contract at their whim. It happens way too often, and it is a bane of the industry that needs to be rectified.
Serving a master is weighted to the needs of an MLM company, where marketers are directed to focus on distributing a narrow spread of company product/services. The MLM owner doesn’t want you to run your own business as you see fit, or maintain a portfolio of companies that would provide a wide spread of product/services to your network. This One-Company-Centric strategy is not conducive to an authentic relationship-based paradigm that emphasizes the discretionary nature of your consumer network. People need choices and they need to trust you to provide them with a meaningfully extensive catalog of useful product and services. Without that, consumers inherently know you are obliged to your company line of products and cannot be objective in catering to their needs. Your trust value is lowered; you are not a true broker for their needs.
Focusing on the needs of your prospect/client allows better service, as well as branding you a leader. Enhanced service would naturally include a portfolio of companies. Read the rest of this entry