Monitium Review, Excerpts from Corporate Cloak & Strategic Alliance
Here are a few excerpts from Corporate Cloak and Strategic Alliance
There is a divide between corporate and the field that acts as a cloak, masking close inspection of all that stands behind. For example, Ty Tribble did not know the actual state of Eiro Research in its final days (perhaps from the beginning), and in good faith built his network based on the facts available to him about his corporate partner. When Eiro suddenly announced the end of road, Ty, his team and the rest of the independents were left completely out of the loop in the lead up to this “bad news”, and consequently stranded, with nowhere to go but to begin the process of trusting another company and hope the information given by that company is accurate and up-to-date.
…This provision also helps to short circuit the aforementioned problem of corporate cloak, where the machinations of survival may lead (has led) to the squashing of entrepreneurial marketers as an early (instead of final) process of rationalization, rather than a reassessment of the challenged business strategy and a restructure that begins with rationalizations within corporate as a first step. In having given up some control when acting as a stand-alone MLM company, newly established partner companies have allowed themselves to become part of the portfolio club where the needs of the marketer are given greater priority than ever before.
…This issue is fundamental and endemic. In the same sense that the medium is the message, the traditional MLM model, set up as corporate exclusive (in-corporate), tends to express itself confrontationally to independents (non-corporate) rather than through a process of conciliation (pro-corporate). An MLM company cannot, due the restraints of the structure itself, abide one of “their” marketers acting entrepreneurially, that is, pursuing a strategy for multi-streams of income. Even when staff and owners would prefer to enact a generous and caring side, under the corporate structure these feelings tend to be subsumed for the good of the company, abstract as that may be, and to the detriment of the independents. We need only look to the recent ratification of the Melaleuca Law to see how the traditional medium of MLM is imbued with the lingua franca of control at the expense of a marketer’s autonomy. This is not conducive to a win-win scenario.
It is interesting to note how this is reported in Rod Cook’s MLM Watchdog as: MELALEUCA HANDCUFFS TOP DISTRIBUTORS WITH NON-COMPETE LAW, reflecting the disturbing nature of this law. The constraints of the in-corporate model simply do not properly allow owners (insiders) and marketers (outsiders) the option for intimate and co-operative resolutions for mutual benefit.
Excerpts taken from HERE).
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